Aircraft Cabin Systems
Small website for Seattle company specializing in high-end sound and video systems for customers private airplanes.
Project Type
B2C | Small Business Website
Project Date
2017
Goal
Refresh the design and layout and improve search engine optimizations to improve rankings and attract more customers to the site.
Problem
- Non-responsive site
- Outdated design
- Difficult to read homepage with a lack of Hierarchy and overwhelming content layout
- Difficult to find products from the homepage
- Crowded and small thumbnail images on the product pages
- Low search engine rankings
Solution
- Worked a few variations of layouts and improved color palette to match branding
- Made technical search engine optimizations to every page by reducing image size, Reducing the amount of html elements rendering the page, and reworking the css to better scope the elements
- Better showcase product offerings
- User interface designer and developer
- Screen flows
- Wireframing
- Design proofs
- Sitemap creation
- Interaction design
Technologies Used
HTML5, CSS3, SCSS, jQuery, Javascript, Photoshop, Illustrator
Previous Homepage Design
Difficult to read homepage with a confusing hierarchy and difficult to read text with a need for updated page content.
Previous Installation Gallery
This page didn't list all of their products and did a poor execution on accurately describing what's available. The thumbnails didn't expand into a lightbox so one couldn't view the product image.
New Homepage Design
Redesigned the homepage to include a slideshow and main items of interest for above the fold content. Hierarchical layout approach with generous amounts of space allows the user to easily scan the homepage and get an instant sense of what they have to offer.
New Installation Gallery
ACS wanted to showcase the types of installation kits they offer so I added a mini photo gallery at the bottom to achieve that along with useful detailed product images.
